Our Approach To Ad Performance Analysis
Discover how we combine robust market data, industry benchmarks, and contextual factors to provide actionable insights on your ad campaigns.
Unbiased Metrics
All data is rigorously reviewed for accuracy.
Market Benchmarks
Compare results to relevant industry norms.
Customised Analysis
Insights tailored to your brand’s needs.
Meet Our Team
Experienced market data analysts
Simon Patel
Lead Data Analyst
Master of Data Science Monash University
MarketView Analytics
Key Skills
Techniques
Credentials
Simon brings a decade of experience transforming raw market data into actionable insights. He's worked with B2B and B2C campaigns, always focused on practical analytics.
Simon leads methodology development, overseeing metric validation and segmentation. He enjoys collaborating closely with clients to tailor insights to their strategic questions and campaign objectives.
Olivia Zhang
Market Insights Manager
Bachelor of Commerce University of Sydney
Insight Data Group
Key Skills
Techniques
Credentials
Olivia specializes in campaign optimisation and market segmentation, ensuring every analysis is relevant and actionable. She champions clarity and direct communication in client interactions.
Olivia applies a detail-oriented approach to bridge research and actionable steps. Her role centres on translating data into stories that inform budget allocation and creative direction.
James Murphy
Senior Reporting Specialist
Graduate Certificate Analytics RMIT University
OmniMedia
Key Skills
Techniques
Credentials
James crafts compelling, visual narratives from complex data. His expertise includes designing clear, concise dashboard reports and stakeholder communication materials.
James ensures clients receive reports that are accessible and easy to interpret. He also conducts regular training sessions to support in-house teams and improve reporting processes.
Priya Singh
Ad Effectiveness Consultant
Master of Marketing Analytics UNSW Sydney
Brand Metrics Lab
Key Skills
Techniques
Credentials
Priya blends advanced analytics with a strong background in communication, helping clients understand which strategies move the needle. Customising reviews is her specialty.
Priya provides clients with context around numbers, highlighting the factors that truly influence outcomes. She encourages alignment between marketing goals and performance measures for better results.
How Our Process Works
From initial data capture through comprehensive analysis and clear reporting, every step is designed for transparent, actionable outcomes.
Initial Discovery and Requirement Mapping
We begin with a comprehensive onboarding session to define your marketing goals and data requirements. This phase ensures alignment around KPIs and success criteria for your advertising campaigns.
KPI Definition
Clarify campaign objectives and outcome metrics.
Stakeholder Input
Integrate feedback from relevant teams.
Data Acquisition and Verification
Campaign data from multiple channels is collected and reviewed for accuracy. Outliers or discrepancies are flagged and addressed before analysis proceeds.
Data Gathering
Source data from varied marketing platforms.
Data Validation
Ensure reliability before further analysis.
Analysis and Insight Generation
Statistical methods and benchmarking convert validated data into actionable insights. Results are contextualised within industry and past campaign trends.
Performance Review
Compare campaign impact with benchmarks.
Actionable Finding
Highlight trends and improvement opportunities.
Reporting and Continuous Support
You receive detailed, easy-to-understand reports with commentary. Ongoing support is available for refining strategy as market conditions evolve.
Comprehensive Reports
Clear summaries for marketing decisions.
Expert Support
Continual advice for optimal outcomes.
See How We Compare
Explore the analytics difference for transparent reporting and campaign clarity
Gain an unbiased overview of your advertising effectiveness with our analytical platform.
sylvenarix Analytics
Delivers independent, actionable reporting
Standard Provider
Offers basic campaign data snapshots
Reporting Depth
Level of analytic and actionable insight
Data Validation
Rigorous data review methods used
Customisation
Report flexibility and client tailoring
Support Continuity
Ongoing feedback and campaign review